Smart Drugs & Nutrients In 1991
“In some of my interviews for the M2k History Project, I ask people if Virtual Reality and Smart Drugs let us down… or did we let them down. One interesting response came from Jim English, a Mondo 2000 friend involved — then and now — in the vitamin and nutrient business: “I think that the us part that failed were that we are a nation of fads. And smart drugs and smart drinks were a big fad, and everyone wanted to go, ‘Oh, I had the smart drink. I had the… I had the Ginko a Go-Go with the such-and-such. I had the oxygen cocktail. I had this…’ And people embraced the stuff, and then I think as soon as it started to become a commercial product — you started to see stuff showing up on shelves, I think you saw a concomitant backlash, which was, ‘Well, it’s not really making me smarter. I can dance harder, but, you know, I’m just as exhausted the next day.’ I think the expectations kind of combined with the sense to be the first to adopt something, and the first to reject something. That’s how you keep your credibility. You know? ‘Well, I’m beyond that.’”
- R.U. Sirius
(Source: addtoany.com)
Smart Drugs & Nutrients In 1991
“In some of my interviews for the M2k History Project, I ask people if Virtual Reality and Smart Drugs let us down… or did we let them down. One interesting response came from Jim English, a Mondo 2000 friend involved — then and now — in the vitamin and nutrient business: “I think that the us part that failed were that we are a nation of fads. And smart drugs and smart drinks were a big fad, and everyone wanted to go, ‘Oh, I had the smart drink. I had the… I had the Ginko a Go-Go with the such-and-such. I had the oxygen cocktail. I had this…’ And people embraced the stuff, and then I think as soon as it started to become a commercial product — you started to see stuff showing up on shelves, I think you saw a concomitant backlash, which was, ‘Well, it’s not really making me smarter. I can dance harder, but, you know, I’m just as exhausted the next day.’ I think the expectations kind of combined with the sense to be the first to adopt something, and the first to reject something. That’s how you keep your credibility. You know? ‘Well, I’m beyond that.’”
- R.U. Sirius
(Source: addtoany.com)
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